Amorasana.
Turned a functional health product into a community people actually wanted to belong to.
Scope
Client
Duration
Year
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The Brand
(01)
A functional product. A brand ready to grow.
A freeze-dried juice powder brand — nutritious, practical, and unlike anything else on the market.
My mission was to turn a functional health product into something people didn’t just buy — but felt they belonged to. Nutrition that felt cool, warm, and alive.
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The Approach
(02)
Building the brand world.
I defined the brand voice, built the content strategy, and led the creative team — all with one obsession: making the brand impossible to ignore.
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The Experiences
(03)
Where the brand comes to life.
At a pilates studio activation, sachets were pinned to a board — each paired with a handwritten love note so every guest left with something personal. At a golf tournament, a fortune wheel turned the brand into a playful moment with gifts and live tastings.
Every activation was designed to turn the product into a memory.
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